Lori Breitzke

Lori Breitzke is Head of US Channel Development & Partners at B4B Payments, a global provider of card issuing and embedded payment solutions. B4B operates as an E-Money Institution in both the UK and EEA, holds Principal Membership with Mastercard, and serves as a prepaid programme manager in the United States, with a focus on Vertical SaaS. Bringing a wealth of experience in the payments space, Lori has served on the IPA (Innovative Payments Association) Board and chaired multiple committees across leading industry associations, including the ETA (Electronic Transactions Association) and US Payments Forum. Her career has spanned key facets of the sector, covering issuing and acquiring, alongside expertise in sales, technology, product development and operations.
 
A strong advocate for industry collaboration, Lori views Board participation as essential to driving progress. She has played a pivotal role in the early stages of the NBPCA, now the IPA, and is also the founder of PaaL (Payments as a Lifeline), an initiative aimed at promoting the vital role of payments in modern society. Lori is keen to contribute meaningfully to the PIF Board through active engagement and leadership on key initiatives, underpinned by a longstanding commitment to advancing the payments ecosystem.