London, 23 January 2023 - The Payments Innovation Forum (PIF), the not-for-profit payments industry body, has published a new and revised Code of Conduct. The Code provides high-level guidance to PIF member organisations who, by being or becoming a member, share PIF’s commitment to preventing the rise of unwanted practices that could stifle innovation in payments. 
PIF's revamped guidelines reflect new and changing regulations alongside altered consumer expectations. The Code sets out the baseline standards PIF expects from its members, wherever they sit in the payments ecosystem, and which consumers and business customers engaging with our members should expect. 
PIF Executive Director, Diane Brocklebank said: “The consequences of poor practice can be severe. Apart from the regulatory impacts, it could reduce the confidence of other payments market participants and lead to consumers not trusting firms with their money. By helping our members to go above and beyond what is expected of them, the updated guidelines underpin our ability to stand tall for our members, and our mission to promote legitimate confidence in the sector.”
View the PIF Code of Conduct 

Why choose the Payments Innovation Forum?

As the payments innovation landscape evolves so must we, continually adapting our ways of working to ensure the industry can be the architect of its own future, rather than simply subject to it. We are your advocates. We are the sum of our members’ parts, with many years of combined experience of launching, running and scaling a payments business. We can help your business to innovate and thrive. 

  • We’re working for you, not for profit - PIF is renowned for bringing genuine value to members, facilitating a level of understanding and awareness untainted by its own commercial agenda.
  • Non-sugar-coated perspectives - our skill in connecting members ensures that wherever you sit in the payments ecosystem, whatever obstacles you face, you will have ample opportunities to tap into lessons learned, from launching a fintech startup and financial management to scaling a business cross border.
  • Shape and embrace the change your business needs - we will help you to become better equipped to plan with confidence and adapt to change. As well as helping you in practical ways with unique regulatory insight, we are highly experienced in disarming misleading or misinformed opinion.
  • Lead by example - PIF is your platform. We will give you an abundance of opportunity to showcase your business and demonstrate the positive difference you are making.

We believe that every business in payments should benefit from our work, no matter their size. Join PIF today and take advantage of our flexible payment options!

To learn more about becoming a member, please contact: [email protected] or make an enquiry at


About PIF 

The Payments Innovation Forum (PIF) is a not-for-profit trade body for the payments industry. 

We support and champion innovation in payments by promoting the highest possible standards of practice and compliance, educating regulators, policymakers, consumer bodies and the media to inspire legitimate confidence in the sector, and advocating for industry-positive policy that fosters innovation and competition in payments, whilst protecting the interests of consumers. 

Over the past 15 years, PIF has supported the entry and phenomenal growth of new payment services and fintech, whilst helping our members to navigate a highly regulated and increasingly complex payments ecosystem. 

For more information, please visit

For further information:

Divya Philip

Payments Innovation Forum

[email protected]

Payments Innovation Forum Ltd is registered in England and Wales under company number 05955151 at 86-90 Paul Street, London, EC2A 4NE.
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