New Look, Same Great Product: One4all Gift Cards Refresh to Elevate Gifting and Retail Growth

London, 7th October 2025 — Blackhawk Network (BHN) has officially launched a bold brand refresh for its award-winning consumer and B2B gifting solution, One4all Gift Cards — a move designed to strengthen customer connection, enhance in-store appeal, and continue driving value for retail partners across Europe.

Informed by consumer focus groups, in-store visits, and extensive research involving over 2,000 participants, the updated brand identity blends the trusted familiarity of One4all Gift Cards with a cleaner, more aspirational design — ensuring it remains personal and meaningful for today’s evolving shoppers.

The brand refresh will roll out across the entire One4all Occasions Gift Card range, as well as the One4all Favourites Gift Cards: Beauty & Spa, Gamers’, Home & Garden, Student, Teen, Kids’, Restaurant, Fashion, Active, and Entertainment Favourites.

Now live in nine countries across Europe, this launch embodies BHN’s ethos to “think globally, act locally,” ensuring communications are delivered with cultural nuance and social awareness under the One4all Gift Card brand.

David Walsh, VP Original Content, EMEA and Ireland Country Manager at One4all Gift Cards, part of BHN, said “We couldn't be prouder of the strength of our One4all Gift Card brand, the go-to gift card for consumers who are looking to gift family and friends and businesses to reward or incentivise their employees and customers. The research spoke for itself: consumers see One4all Gift Cards as a category leader. The brand is familiar, easy to understand, and strongly resonates with them — but they want to see the brand design evolve. This brand refresh cements our commitment as a market-leading brand, creating more personal gifting opportunities and reaching the next generation of shoppers.”

This refresh emphasises emotional appeal, improves in-store visibility, and ultimately helps our network of thousands of retailers, content, and B2B partners deliver a more compelling gifting experience.

Already live in nine European markets, the new One4all Gift Cards will roll out in phases, in 2025 and beyond.

BHN continues to support its global retail network with tailored in-store activations, seasonal campaign materials, and a robust omnichannel gifting strategy.

About BHN  
 
Today, through BHN’s single global platform, businesses of all kinds can tap into the world’s largest network of branded payment solutions. BHN helps businesses grow revenue, increase loyalty, motivate and reward their teams, disburse funds and engage consumers. Branded payment solutions include the issuance and distribution of gift cards, egifts, corporate payouts and rewards, along with the technology to deliver these products in seamless, integrated ways. BHN’s network spans the globe with more than 400,000 consumer touchpoints.

Learn more at https://blackhawknetwork.com/uk-en. BHN owns One4all, a leading multi-retailer gift card.