Kevin McAdam is CEO of Andaria UK and Executive Director on the UK Board, leading the organisation’s embedded finance solutions across multiple verticals. With over 25 years of experience in the payments industry across the UK, Europe, and North America, he has worked in issuance, processing, card manufacturing, and programme management, successfully launching multiple BIN implementation projects and securing an EMI licence in the UK.
Having previously served on the PIF Board from 2018 to 2020, Kevin is keen to rejoin at this pivotal moment in the industry. His expertise spans private and public sectors, and his leadership in trade missions and cross-border payments reflects his commitment to innovation and collaboration. Through thought leadership and industry insight, he aims to bring practical experience, foster diverse representation, and lead impactful initiatives that support PIF members as they navigate geopolitical and regulatory changes. In addition to his tenure on the PIF Board, Kevin has served on the allpay Board (2015–2018) and is currently a Board member at Andaria UK, with plan to join the Andaria EU Board.


