The crypto landscape has changed drastically over the past few years, in 2019 Facebook entered the cryptocurrency arena with Libra while an explosive growth of Decentralised finance (DeFi) took place across the sector. Fast forward to 2022 and watchmaker Tag Heuer is one of the latest retailers to accept cryptocurrency as a form of payment, alongside Gucci, Starbucks and technology giant Microsoft.  

Crypto is growing, and so are the innovative businesses that continue to drive growth and success in the sector. London and Lithuania-based TRASTRA is a perfect example of one organisation that is not just riding the growth wave but through partnering with Contis is playing a key role in making crypto more accessible.  

Founded in 2017, TRASTRA joined forces with Contis in 2018 to launch a Crypto Debit Card that can convert cryptocurrencies to euros and cash out without using a bank account, allowing customers to choose between a range of BTC, ETH, LTC, BCH, XRP, USDC and USDT wallets and provide access to an instant crypto euro exchange, with funds available to spend at a list of worldwide merchants.  

Since its inception, TRASTRA have generated an unbelievable 3,292% growth since the programme began and recorded a 103% year-on-year growth. The latest innovation in the partnership is the integration of SEPA (Single Euro Payment Area), which became live last month. This development offers TRASTRA customers the ability to quickly and easily withdraw and transfer funds from the TRASTRA online wallet to an online back account within seconds, and low fees.  

Roman Potemkin, CEO at TRASTRA said: “The phenomenal growth we have seen during our time working with Contis is down to a few factors. We adapted our marketing strategy to ensure we were focusing on the regions that are experiencing a good penetration of crypto and used performance marketing to make our clients more active.  

“Contis is an essential partner for our growth, the relationship grows stronger each year with the quality of the solutions in place and a move towards a more exclusive partnership. TRASTRA’s aim is to double in size over the next 12 months with an increased focus on geographic expansion.” 

Andrea Ramoino at Contis added: “TRASTRA is a leading example of how we are continuously thinking about how we can support our clients to grow quickly. We have seen tremendous growth across many of our crypto focused clients as the adoption and accessibility of crypto to use as an everyday currency increases. The recent integration of SEPA is just one example of how we are continuing to develop our partnership to deliver new offerings for TRASTRA clients, with plenty more in the pipeline over the next 12 months.” 

Payments Innovation Forum Ltd is registered in England and Wales under company number 05955151 at 86-90 Paul Street, London, EC2A 4NE.
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